The #LoveIndieOxford Challenge – shop local for 14 days in February

 In Inspiration, News

This February we are loving local (even more than usual!) and we want YOU to join us! For 2 weeks during February we are challenging you to shop local and find alternatives to some of your big chain buys.



More than ever, the pandemic has brought into sharp focus the importance of local businesses and organisations. These are the places where we can connect with our neighbours and feel rooted in our communities. Buying from small, local, independent businesses means the money you spend goes directly to people who live, and invest, in your community. Indie business owners are passionate about our city, towns and villages. During the pandemic they have provided free school meals, supported NHS workers, raised money for charities, and cared for those who are isolating.

waste2taste sandra and marie oxford
Sandra & Marie at Waste2Taste who provide meals for vulnerable people in OX4.

Local businesses play a huge role in defining, and creating the character of your neighbourhood. They provide places for people to connect with each other, which is vital at this time of loneliness and isolation. Feeling part of a community is vital for our wellbeing.

Indies are about their social and environmental impact. Working with purpose is part of their core values, whether that’s using environmentally friendly delivery methods, or incorporating a buy one give one policy so that they can support vulnerable families in our community.

The Wonky Food Co Oxford
The Missing Bean Roastery Oxford

Here’s how to get involved in the #LoveIndieOxford challenge:

  1. Explore local alternatives for regular purchases (e.g. veg boxes, farmers markets, bakeries and butchers instead of supermarkets)
  2. No purchases from large internet shops
  3. Discover the local businesses that make up your community
  4. Use #LoveIndieOxford to tell us how you’re getting on with the challenge!
Love Indie Oxford

To get your started, here are a few ideas for regular purchases >>

Store Cupboard Items

2 North Parade Oxford
Cultivate Oxford
so sustainable watlington


Hamblin Bread Oxford
The Orange Bakery Watlington
Gatineau Oxford

Fruit & Veg

Bonners Fruit and Veg Oxford Covered Market
Pickle and Lime Oxford


Jericho Coffee Traders Oxford
The Missing Bean Roastery Oxford
Horsebox Coffee Oxford
Colombia Coffee Roasters Oxford

If you need some more inspiration to find local businesses near you, check out our directory, or indie map.

Good luck, and keep us updated on your journey by using #loveindieoxford on Instagram.

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  • […] Love is now here and whilst we’re all up for sharing the indie love all year round (see our #LoveIndieOxford campaign!), there is one day this month that generally sets hearts […]

  • […] Every month, we round up the latest indie news from independent businesses across Oxfordshire, and this February there are some great ways to support indies during the lockdown, as well as our #LoveIndieOxford campaign which is encouraging people across Oxfordshire to buy local. Find out more about #LoveIndieOxford. […]

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