Sarah Jordan YOU Underwear
Y.O.U Underwear Oxford
Y.O.U Underwear Oxford




Y.O.U underwear makes super-soft, stylish, organic cotton underwear for men and women that lets you look good, feel good and do good.

Y.O.U underwear have a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK. Their underwear is Fairtrade, PETA-Approved Vegan and made from 100% GOTS Certified Organic Cotton. They believe in promoting body positivity; they’ve hidden inspirational messages inside their pants, use people of all shapes and sizes as models and never airbrush their images. Their underwear is good for their customers, other people and the planet!

Sarah Jordan YOU Underwear

I love running my own business and seeing the direct impact that Y.O.U Underwear is having by donating underwear to Smalls for All. I always feel motivated by knowing I’m making a difference!

– Sarah Jordan, Owner

The softest pants, bras and face masks going. My husband and I absolutely love YOU Underwear. I brought some boxers for my husband last year for Christmas and now he wants nothing else. I wear the pants and bralette and love how soft and comfortable they are. Having recently purchased their new face masks too, I won’t be going anywhere else. They are super soft, large so they easily cover where they should and very comfortable and well priced. We highly recommend.

– Emily Tomkys Valteri, The Oxford Soap Company

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