Sarah Jordan YOU Underwear
Y.O.U Underwear Oxford
Y.O.U Underwear Oxford


Opening Hours

Mon – Sat: 11 am to 4.30 pm

Sun: 11 am to 4 pm



Y.O.U underwear makes organic cotton underwear for men, women and girls that lets you look good, feel good and do good.

Their products are made from super-soft GOTS-Certified Organic and Fairtrade cotton that’s PETA-approved vegan – Y.O.U underwear is as good for the world as it is for your wardrobe. They’re the highest-scoring B Corp in the UK, proving their commitment to putting purpose above profit.

With a buy-one-give-two promise, meaning they donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

Check out owner Sarah’s tips for avoiding greenwashing on the Independent Oxford blog and hear her story of setting up the business on IGTV.

Sarah Jordan YOU Underwear

I love running my own business and seeing the direct impact that Y.O.U Underwear is having on people and our planet! Having our shop in Oxford has been amazing, as we’ve been able to support other local businesses and meet our amazing customers face to face.

– Sarah Jordan, Owner

The softest pants, bras and face masks going. My husband and I absolutely love YOU Underwear. I brought some boxers for my husband last year for Christmas and now he wants nothing else. I wear the pants and bralette and love how soft and comfortable they are. Having recently purchased their new face masks too, I won’t be going anywhere else. They are super soft, large so they easily cover where they should and very comfortable and well priced. We highly recommend.

– Emily Tomkys Valteri, The Oxford Soap Company

The Oxford Soap Company
Neve's Bees Oxfordshire

Y.O.U. Underwear is really making some amazing changes in the ‘fast fashion’ space – showing that we can all do our bit to help the planet. I also love her pants – my son has some of the boxers and loves them – super comfy and cool patterns!

– Julie Macken, Neve’s Bees

OSEP is very proud to support and promote Y.O.U Underwear as an exemplar of a Social Enterprise and globally leading B Corp.

– Grant Hayward, Enterprise Support Manager at OSEP CIC

Grant Hayward Collaborent Oxfordshire
Data Kraken Oxford

The owner, Sarah Jordan gave an inspiring talk at a B-Corp event in March and I was so impressed by their sustainability credentials: they’re the highest-scoring B Corp in the UK, and use GOTS-Certified Organic and Fairtrade cotton that’s PETA-approved vegan.

– Gope Walker, Owner at Data Kraken

Y.O.U. underwear is a fabulous indie that is not only sustainable, but supports girls and women!

– Rona, Owner of ronapainting gallery

ronapainting gallery Oxford
Brian Spencer Marketing manager Tap social movement

There are so many Indie Oxford businesses that we love, but one in particular is Y.O.U Underwear, which we’re proud to call our neighbour in The Oxford Covered Market. They’re absolutely brilliant in every way, and we’re so impressed by their B-Corp certification!

– Brian Spencer, Marketing Manager at Tap Social Movement


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