Mon – Sat: 11 am to 4.30 pm
Sun: 11 am to 4 pm
Y.O.U underwear makes organic cotton underwear for men, women and girls that lets you look good, feel good and do good.
Their products are made from super-soft GOTS-Certified Organic and Fairtrade cotton that’s PETA-approved vegan – Y.O.U underwear is as good for the world as it is for your wardrobe. They’re the highest-scoring B Corp in the UK, proving their commitment to putting purpose above profit.
With a buy-one-give-two promise, meaning they donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!
Check out owner Sarah’s tips for avoiding greenwashing on the Independent Oxford blog and hear her story of setting up the business on IGTV.
I love running my own business and seeing the direct impact that Y.O.U Underwear is having on people and our planet! Having our shop in Oxford has been amazing, as we’ve been able to support other local businesses and meet our amazing customers face to face.
– Sarah Jordan, Owner
Inside Abingdon Distillery: Jordan Morris on Seven Years of Craft, the Wild Oxen Rum Range and What’s Coming Next
Indie Events in Oxford: May 2026
Indie Oxford Stories: Julie Mutton at Bare UK
Opportunity to invest in the first-ever community-owned battery at one of the UK’s largest community-owned solar energy park
