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Custom Made is an accessory brand designing and making jewellery. Each product is designed by fashion designer Anna Butler and created in house in her studio in Oxford. Each collection is thoughtfully designed and the perfect materials are sourced to bring the customer beautiful, minimal eye-catching pieces. Anna’s design style fuses minimal design with colour, shape and pattern. The range mixes delicate and statement pieces and lots of colour giving Custom Made a look that’s very much its own. She sources as much as she can from local businesses, and the packaging is made using recycled materials. Her chains are manufactured and plated in the UK, and she is constantly working on ways to be more sustainable. She also offers a repair and refurbish service so customers can love their jewellery forever. As well as an online shop, she has a wonderful list of stores around the world who stock Custom Made products.

Check out the interview with Anna on the Independent Oxford blog.


I absolutely love running Custom Made, its my dream job. Being my own boss is great and the ability to be creative pretty much every day is so rewarding. Designing and creating jewellery for others to wear and love never gets old. Every order received to my inbox makes doing this every day the best job ever. Running Custom Made in Oxford is great. My studio is in my home and as an ‘Oxford person’ it couldn’t be better!

– Anna Butler, Owner

Anna makes the most beautiful jewellery! I love her statement earrings, and her smaller pieces make great gifts (always popular in our Indie Oxford Market Place!) Her clever designs somehow manage to be of the moment, but have a timeless quality too, and because they are so well made, they make a great investment for anyone looking to buy locally and sustainably too.

– Rosie, Independent Oxford

Rosie Jacobs Indie Oxford
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