Ducky Zebra is an Oxford-based startup creating high-quality, sustainable childrenswear (0-6Y). Its fun ‘kid-approved’ clothes challenge the harmful gender stereotypes found in high-street kids’ clothing:
– Girls’ clothes are often pink, cute and impractical. They promote kindness, but not always confidence.
– Boys’ clothes are often blue, aggressive and adventure seeking. They promote confidence, but not always kindness.
Ducky Zebra brings these two characteristics together, allowing all children to celebrate kindness AND confidence equally.
Its items are made from soft GOTS organic cotton and include an embroidered ‘splash power button’, which acts as a reminder to splash kindness and confidence, even at times when it might be hard.
Ducky Zebra has strong links with the Oxford Baby Bank and donates 1% of its turnover to charity. It also works closely with other UK organisations to challenge gender stereotypes and promote slow, sustainable fashion.
For more information visit duckyzebra.com
I was so frustrated with the lack of options available for my kids. Girls’ clothes are often pink, cute and impractical while boys’ clothing is blue, aggressive and adventure-seeking. Why can’t girls be confident and boys be kind? I wanted my kids to wear items that inspire both these positive characteristics, while also being kind to the planet. When I couldn’t find any high street brands doing it, I decided to do it myself and launched Ducky Zebra.
– Sally Dear, Founder
The Indie Oxford Father’s Day Gift Guide
New yoga, Pilates and barre studio opens in Botley
Cowley Road Carnival comeback: fundraising drive for focused 2026 event to help pave the way for full return in 2027
Indie Oxford Stories: Rebecca Galligan at Rebecca’s Home Sort
