Independent Oxford


Who are we?

Set up in March 2015, we shout about the plethora of Oxfordshire’s independents to locals and visitors alike. Whether they are shops, bars, restaurants or places to stay, these indies make this city just as rich, as interesting and as unique as its world famous, University centric history.

Why support indie?

Oxfordshire’s indies (and all indies!) reflect the places we live, our cultures and our interests and they make us different. We want people to know the alternatives to the nationwide high street stores and make considered, well-meaning purchases that last.

Through supporting independents you’re supporting the local economy and the money you spend at an independent directly helps support that person’s livelihood. You’re supporting local people’s jobs, funding innovation, and investing in your community.

There are great businesses just down the road that will greet you by name, and online shops that will deliver your order by bike and at a time that’s convenient to you. We want you to discover them!

How is Independent Oxford helping? 

First and foremost by spreading the word. Our directory is a comprehensive, ever growing list of hundreds of indies in Oxfordshire.

Through the directory, the blog and social media we tell the stories behind these indies and the people who brought them in to being.

As well as this, Independent Oxford has built and continues to build a community of independents who collaborate, encourage and support each other through what can sometimes be a challenging and lonely journey.

How can I get involved?

  1. Check out our Directory to discover your new favourite independent businesses.
  2. Use and browse #IndieOxford on social to spread indie love and support.
  3. Consciously consume and adapt your shopping habits.
  4. Get to know your local businesses. Indies nurture community and relationships, and we want you to be part of that.
  5. If you an indie, join our community and become and Indie Oxford member.


Anna Munday

Why Independent Oxford?

While working as Marketing Manager for the Old Fire Station a number of years ago, I noticed a gap for a one-stop website that told people about the independents in Oxford, and community to match. In other cities, there’s a “quarter” or “lanes” and a clear group that supports each other. But in Oxfordshire, it’s spread out and, when Rosie and I started, there was no community for sharing, support and collaboration. Thankfully there is now!

Though my various jobs over the years I’ve also seen that there’s a need to constantly adapt what you offer. In today’s fast paced society, people and businesses need to diversify and I truly love seeing how indie businesses do that through varying their offer, throwing events into the mix or changing up the way they communicate with their customers. That’s what makes this project so special – we’re constantly working with creative, enthusiastic people who truly give it their all.

Favourite Indies?

How do you pick when we work with so many?! New member May & Co’s for lust worthy (and eco-friendly) vintage finds, Jericho Design House for her beautiful patterns and Bicycle Blooms for her stunning creations!

What are you up to when you’re not Independent Oxford-ing?

As well as Independent Oxford, I’m a marketing freelancer for arts organisations and retail businesses. So if you’ve got marketing related questions, give me a shout!

Outside of work, I’m entertaining Meggie my baby daughter (and two very lazy Ragdoll cats), going for long walks as a family, baking and attempting to be green fingered (though the greenhouse looked like something from a horror film last year so fingers crossed for this summer!)

Oh, and reigning in some of Rosie’s crazy plans!

Rosie Jacobs

Why Independent Oxford?

After 15 years working in the retail industry working for multiple retailers and corporate brands, and becoming frustrated with the homogenisation and unsustainable nature of the industry, I decided to quit my job and set up my own businesses, A Rosie Life, a lifestyle store where everything’s Rosie! It’s a space to celebrate UK designers and share my journey to a more sustainable life.

I’m very passionate about Independent Oxford, it means that by creating a use friendly online directory and organising events in Oxford, we can support local businesses and designers by giving them a platform to reach a wider audience, as well as creating a support network between businesses; ultimately helping to make Oxford a strong hold for small businesses.

Favourite Shop?

I love so many local indies: Fairtrade St Michaels for the amazing range in their shop, New Ground for great coffee, Pompette for incredible food and Bicycle Blooms for my house plant habit, to name a few!

What are you up to when you’re not Independent Oxford-ing?

I am not a very still person so I’m always on the go! I am always coming up with new ideas for A Rosie Life and Independent Oxford (Anna has to reign me in!) and love that they are such a big part of my life. My key skills are business planning, trend forecasting, product development and market analysis, and I love working with small businesses to help them achieve their goals.

When I’m not busy with all things indie, I love running, cycling around Oxford, reading, crocheting, dinner with friends, and curling up with our cats Tom and Allen.

Rianna Low

Why Independent Oxford?

There are so many talented shop owners with unique products out there but sometimes we just never hear about them, they can be off the beaten track or online and we might never know they exist. That’s why I was so excited about getting involved with Independent Oxford and promoting and celebrating all the fabulous indies in the city!

Favourite Shop?

I love wandering around The Covered Market and perusing all the unique stores and products, grabbing something delicious from IScream on route! I also absolutely love Mamma Mia and heading to Ultimate Picture Palace for some snacks, a little drink and a great film!

What are you up to when you’re not independent Oxford-ing?

I also run my own graphic design business, Jampuppy Design Studio.  The majority of my clients are local independent businesses which is great! They have lots of personality to work with so we can come up with some really exciting and unique pieces. Jampuppy also has it’s own product range that includes stationary, homewares and wall art, which I sell online and also at a few local shops. I also love history, reading, film noir, eating in (exploring new recipes) and eating out (exploring new eateries!) and, of course, spending days strolling around Oxford!

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.