Throughout March, B Corps across the UK are raising awareness of their vibrant movement and encouraging consumers and businesses alike to learn more about how B Corps are transforming the economic system. Oxford-based Y.O.U Underwear, the UK’s highest-scoring B Corp and the highest scoring fashion B Corp in the world, is teaming up with other local and national B Corp businesses to celebrate and profile how they go beyond expectations to balance purpose and profit – the focus of this month’s awareness-raising campaign.
The Y.O.U team is showcasing fellow B Corps in their shop in Oxford’s historic Covered Market throughout March, and encouraging customers to buy better – better services, products, food – and of course better underwear.
“B Corp Month is an opportunity for our vast range of certified companies to come together and jointly shout about why they believe business can be a force for good, and how they have chosen to follow a path of purpose while building strong businesses. As someone who lives in Oxford, I’m excited to see what our local B Corps are doing to ‘go beyond’ for the county.” said Mary Louis-Johnstone, Chair of B Lab UK.
Sarah Jordan, Founder and CEO of Y.O.U Underwear said:
“We have a dynamic small business community in Oxford, and it seemed like a great opportunity to open up our Y.O.U Oxford shop to showcase our fellow B Corps. Putting people, planet and purpose over profit is at the heart of what we do, and I want to use every opportunity I can to show customers that they can do good just by thinking about the businesses they buy from.
“More than that, we want our shop to continue growing as a sustainability hub for the Oxford community. We’re so thrilled to share this space and raise awareness of the broader B Corp movement as part of the #WeGoBeyond campaign.”
Sarah and the Y.O.U Underwear team will be joined by representatives from other local B Corps on Saturday 25th March from 12pm-2pm. They’ll be talking to customers about how their brands go beyond expectations, and what they’re doing to make Oxford a better county – and the world a better place – just by doing business.
Customers who visit the Y.O.U Oxford shop in March can win a hamper of B Corp goodies by signing up to our Positive Pants Club newsletter. Sarah will draw the winner of the raffle for a selection of the products displayed in our showcase at the end of the month. Check out what you can win on the Y.O.U Underwear website – from local coffee, to planet-saving beer, to eco-home essentials.
