Indie Oxford Interview: Social Conversations by Emma
This week we talk to Digital Mums graduate and founder of Social Conversations by Emma, Emma Wyatt. She tells us why she’s so passionate about social media, her thoughts on the importance of community and business – plus top tips and what to expect from her forthcoming workshops.
Tell me about yourself, and your business.
Hi, I’m Emma and 18 months ago I started studying with Digital Mums on their Diploma in Strategic Social Media Marketing. I found my work passion and loved the very practical aspect of my training. During the course I set up Kidlington Eats to share my love of eating out, celebrating local and grow my skills. In January 2018 I launched my business Social Conversations by Emma. My mission is to help small business owners excel at their social media, provide them with clarity and focused plans on where they should spend their limited and precious social media time. For some clients I take the pain away further, by consistently talking online in their authentic voice and executing their social media strategy.
What do you enjoy most about running your own business?
I love social media and the rate at which it changes is exciting. I harness that excitement and use the energy it brings me to run my business. One of my why’s for setting up in business by myself is I can choose how I help my clients in the way that fits best with achieving their aims & goals. I love the variety of local businesses I’ve met and the great conversations we’ve had. There are many amazing people within our local community.
Tell me about your upcoming workshops.
I’m so excited about my workshops and sharing my knowledge on social media. There is so much to gain, and my workshops will share the key knowledge business owners need to succeed, without being overwhelmed by the sheer amount of information. My workshops will focus on the key things small business owners need to know and can implement for their own social media. My workshops are very practical and all of the techniques/processes I share; are what I do regularly for my own business and my clients businesses. There are so many parts to getting social media right I’m excited to provide clarity to small business owners on what these parts are.
How do they differ from other digital marketing workshops?
My practical vocational training with Digital Mums is unique. I’ve been running social media accounts for the past 18 months and I am continually learning and implementing my new learnings. With this in mind, my workshops contain the practical exercises, that I do for my own business and my clients. I’ll share best practice examples, provide inspiration and ideas to evolve and grow your social media accounts. You’ll leave feeling ready to try these ideas out on your own channels.
Who are the workshops aimed at?
My workshops are aimed at small business owners or employees in those businesses who are overwhelmed with social media or would like to know more about doing their social media well.
My workshops will help all small business owners increase their knowledge and understanding of social media strategy/plans/platforms. My workshops help them to tackle their social media overwhelm; whether that’s time or how to overwhelm.
What are the benefits for attendees?
Each attendee will leave my workshops with clarity and focus on what works well for social media. They’ll have ideas, hints and tips to implement their plans right away and a clear understanding of how their social media strategy needs to evolve. Each attendee will be invited to join my Facebook group; it’s a group just for them, so I can continue to help them implement their learnings and keep them on track with their social media journey.
What advice would you give to someone looking to improve their online presence this year?
Choose one social media platform to focus on, master that platform, establish yourself as the expert people should turn to and be on that one platform well; consistent posting & being sociable are key parts of any social media strategy. Only when you’re doing a platform well, should you decide to add another platform into the social media marketing mix. This is particularly important if your short on time or help with your social media activities. Social media is meant to be fun and you need to enjoy it!
Content is integral to a strong social brand, where do you come up with your best content ideas?
I come up with my best content ideas, by reflecting and reviewing my analytics; I look at what they’re telling me and by talking to my audience, asking them questions and spending time in my community meeting new friends. I also love blasting out Planet Rock and sitting with a pen and blank paper; brainstorming ideas, all are written down and only then do I grab a coffee before mapping them to my content segments. Even then they might not make the cut to a post.
How important is the local community to your business?
It’s really important to me, I love being a member of Oxfordshire community and it’s the place I call home. As it’s my home and where I love to live I want to be helpful to other businesses in the community and support them to do well, in what they love.
Lastly, tell me about your favourite independent businesses in Oxfordshire?
There are so many and it’s hard to choose. One of my favourites is The Missing Bean, for the delicious cappuccinos they deliver every time I visit. I also adore the Babylon Trading store, I don’t get there as often as I’d like, but always find great birthday gifts that I can’t find elsewhere. In Kidlington it’s great to shop at House of Cards, Bartletts Butchers, La Patisserie, eat delicious sushi from Roll with me Sushi, drink fab craft beers from Drunk Dry and experience relaxing treatments at Beauty by AlexandraC. I really do have a very long list of favourites. I want to encourage everyone, think about where you shop, buy from local, independent businesses whenever you can, it makes a difference to them and the community we live in.
We love that Emma is so passionate about helping local businesses, and we’re so happy to have her as part of our indie community. If you’d like to find out more about Emma’s workshops and how she can help your digital marketing, check out her Eventbrite page.