Indie Oxford Interview: Littlemore Candle Co
Today on the blog, we catch up with Molly from Littlemore Candle Company to find out how 2020 has been for her and the business, her plans for Christmas, and how she’s developed Littlemore Candle Company from a hobby to an independent business in Oxfordshire. >>
What is the inspiration behind Littlemore Candle Company?
When my late Grandma passed away she left various pieces of china, including tea cups and saucers, into which I decided to pour (unknown to me at the time) petroleum based paraffin wax. What started as a hobby in 2015, and desire to produce handmade gifts for friends and family, soon evolved into a small business together with a true passion. After research I found that there were alternatives to the toxic paraffin wax and then found plant based soy wax cleaner, sustainable and eco-friendly. Experimenting with various candle making techniques and learning about how to embed crystals, shells and botanicals, my hobby became a passion; my passion became my business.
How has the business evolved since you started?
We want to further develop our packaging which will evolve from listening to our customers and being aware of current trends which we can tap into. Our main ethos since starting has been, like our plant-based wax, to remain sustainable. We work hard to ensure that the creation and distribution of our products is as eco-friendly as possible and encourage our customers to reuse or recycle our packaging whenever possible. We believe investing #alittlemore into materials such as compostable filler and eco bubble wrap for our online sales is central to being innovative and environmentally friendly.
How important has community been to you during lockdown?
This pandemic has been an emotional rollercoaster and adapting our business model to suit current restrictions has been challenging. We are now coming to the end of our second year in business and for that I feel proud but saddened by the impact Covid has had on development plans. After a successful run of events and online sales in 2019 I decided to go for it in 2020 and take on nearly 4 times as many events as our previous year. As you can imagine, the continuous postponement or cancellation of events as a result of lockdown in March meant out Summer season was a huge disappointment, being faced with the same outcome for all our Christmas events left me feeling somewhat high and dry.
Friends, family , customers and other businesses have shown immense amount of support through online orders and collaborative projects which I am eternally grateful for. We have been working with other independent business such as Everbody Studio, Sleep in Mind and Prana Yoga and many more to help promote each others brands resulting in a strong sense of community which we love!
Tell me about your new products and Christmas range.
Since launching 7 fragrances in October 2018 we have developed 5 new fragrances, our tin range, diffusers, mala necklaces, our lavender pillow spray, and our latest release has been our gift and subscription boxes in time for Christmas!
Our Christmas fragrances include cinnamon, gingerbread and orange all decorated festively with botanicals foraged for in rural Oxfordshire and, as ever, healing crystals.
What are your plans for the run up to Christmas?
We are currently taking part in a variety of online virtual markets set up as a result of so many Christmas events cancelled this year. So far, we are signed up to The Spirit of Christmas online market, Country Living Virtual market, Cotswolds Virtual Christmas Market and the Virtual Oxford Christmas Market running instead of the Broad Street market.
Finally, what’s on your indie Christmas list this year?
There are SO many amazing independent businesses to choose to buy gifts from! This Christmas I’m after some lovely skincare products from Yvonne at Leafology, another beautiful charm made by Jess at Wild & Fine and some delicious bath salts from Ervin at The Oxford Soap Company.