Mar
28
Thu
Business workshop: How to find your brand voice @ Turl Street Kitchen
Mar 28 @ 9:30 am – 1:30 pm
Business workshop: How to find your brand voice @ Turl Street Kitchen | England | United Kingdom

Do you use words to tell people about your business?! Then this workshop is for you…

Whether it’s on your website, in an email or blog, on a flyer, or in a Facebook post, your writing is communicating something about who your company is – and it’s not just about what you say, but how you say it. Ultimately the way you talk to your customers or clients can be the deciding factor for whether or not people will buy into what you’re selling.

So come join brand voice crafter and wordsmith extraordinaire Bethany Joy for an intensive session on brand voice. Merrily throwing marketing jargon out of the window and keeping things simple and fun, she’ll be offering you a practical guide to shaping the language your business uses so that through it people get a better sense of your organisational personality – and are inspired to engage with you.

** Light refreshments are included in the ticket price

You’ll leave with:

New inspiration about the power of language and how it can make or break your business
A simple but clearly defined brand voice for your business
Some mini guidelines to help you consistently write in a way that brings that voice to life

** Only 10 tickets available, so book now! **

Businesses who’ve come to this brand voice workshop say…

“Well-presented, fascinating and hugely practical – every business should be thinking about this stuff.”

“Beth’s workshop was super engaging and informative, yet with a relaxed and friendly environment – I learnt a lot!”

“This session really opened my eyes and made me look at our company’s language in a completely new light. It’s made me realise how much needs to change, but in an encouraging way that’s also shown me what the positive opportunities are.”

About Bethany Joy

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got!

She began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copywriting for a creative agency. Beth now puts bread (and bacon, always bacon) on the table by helping organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their websites, campaigns, leaflets and blogs.

You can check her out at bethanyjoy.org

Business Workshop: Make 2019 The Best Yet @ The Giftware Association
Mar 28 @ 10:30 am – 4:00 pm
Business Workshop: Make 2019 The Best Yet @ The Giftware Association | England | United Kingdom

A pragmatic, inspiring workshop hosted by Independent Oxford Business Services Member Penny Tunnell to help you set powerful goals and create a clear plan for 2019. Ideal for small businesses with big ambition. You will develop the tools and know-how to create, communicate and achieve inspiring goals for the year ahead.

Clarify your purpose and vision

• Structured reflection on learnings of the past
• Proven methodology for setting meaningful goals
• How to understand your customer better
• How to develop a clear sales plan
• Dealing with mind-set and motivation
• How to overcome barriers and make it happen
• Accountability and measuring performance

WORKSHOP CONTENT:

Sharing of ideas with other people in the same boat
Practical exercises for your business
A unique blend of coaching and training
Aligning of personal and professional goals
Feel empowered, confident and on track for a great 2019!

Networking Lunch included.

Mar
29
Fri
Business Workshop: Establishing a sociable brand online with the right content strategy @ Jury's Inn Oxford
Mar 29 @ 9:45 am – 12:30 pm
Business Workshop: Establishing a sociable brand online with the right content strategy @ Jury's Inn Oxford | England | United Kingdom

Social media isn’t a one-way marketing channel. It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this?

It’s crucial to share the right content and have the right conversations in the right way. But it can be hard to know where to start. Knowing what to share, what to say and how to say it can be daunting.

Content is changing the relationship between the brand and the consumer. Content marketing used to be a way for brands to stand out from the crowd but it has become the new ‘normal’. It has evolved what customers expect from the brands they interact with. In today’s competitive market, not doing content marketing is a big risk.

Content is king on social media but for many brands, it’s a challenge to understand what content they should share, in what format and for what purpose. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to their content strategy.

In this session, I’ll take you through a tried and tested framework for building a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy and you’ll learn the best practice for content marketing, how to craft the right content strategy for your brand and will focus on affordable ideas for manageable content strategies.

You will come out of this session with your very own unique sociable brand and content strategy ideas to take forward that will guide your success on social media.

May
2
Thu
Business Workshop: How to succeed on Instagram @ Jury's Inn Oxford
May 2 @ 9:45 am – 12:30 pm
Business Workshop: How to succeed on Instagram @ Jury's Inn Oxford | England | United Kingdom

Instagram is the fastest growing social media platform and not just for teenagers. There are 23m Instagram users in the UK alone. It’s become an essential platform for travel, fashion and lifestyle brands and can be a great way to tell your brand story.

In this session, I will cover how the platform works, who uses it and why and why you should prioritise it for your brand. You will learn how the algorithm works. Finally, I will teach you the right strategy to succeed on Instagram.

You will be provided with best practice examples for your industry/similar industries so you can spend time reflecting on what good looks like, what this means for your strategy, what you are doing wrong and what you need to do more of.

You will come out of this session with simple tips you can implement right away and a clear understanding of how your strategy needs to evolve.

May
23
Thu
Business Workshop: How to succeed on LinkedIn @ Jury's Inn Oxford
May 23 @ 9:15 am – 12:00 pm
Business Workshop: How to succeed on LinkedIn @ Jury's Inn Oxford | England | United Kingdom

LinkedIn is the biggest professional network in the world and in the UK alone there are 25m users. It’s the best place to target professionals, particularly senior decision makers, which means it’s the most effective platform for B2B brands.

In this session, I will cover how the platform works, who uses it and why and why you should prioritise it for your brand. You will learn how the algorithm works. Finally, I will teach you the right strategy to succeed on LinkedIn.

You will be provided with best practice examples for your industry/similar industries so you can spend time reflecting on what good looks like, what this means for your strategy, what you are doing wrong and what you need to do more of.

You will come out of this session with simple tips you can implement right away and a clear understanding of how your strategy needs to evolve.

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