2018 Trends At Oxford Indies
The brilliant thing about independent businesses is that they are small and agile, which means they can jump on new trends with a fleet of foot that large chains cannot manage.
Many of our awesome Oxford indies are great at championing new trends by creating quirky and unusual collections, and giving their own take on new market directions.
Whether your looking for new spring wardrobe inspiration, or home renovation ideas, Oxford indies have a lot to offer in 2018.
- Pastels – Hannah, at Jericho Studio Pottery, takes this trend and effortlessly makes it her own by incorporating it into her beautiful, clean and functional designs.
- Community – Turl Street Kitchen is the restaurant arm of Student Hubs, which supports students to tackle social challenges, learn about issues and connect with each other. It’s founding principals revolve around social change and kinship; and General Manager, Charis Sharpe, is keen to weave this through into the TSK too. They use local suppliers and producers to create their seasonal menus, and support and collaborate with other indies (and us at Indie Oxford too!) to make the building a real community hub. Keep an eye out for events, workshops and exhibitions in 2018. Charis has also joined in with the #followFriday project on Instagram to promote other Oxford indies too.
- Conscious consumerism – North Parade have been champions of this trend since they started out. They source the majority of their products from local farms and producers, and their ethos is buy less but buy better. They also use minimal packaging on their goods.
- Urban Jungle – houseplants are big news in 2018. Creating a forest of greenery in your bathroom is a big trend this year. Not only do they look great, they improve air quality by capturing pollutants, and help to reduce stress too. If you’re keen to go green, check out the awesome selection of house plants at Annie Sloan on Cowley Road.
- Well-being – a focus on slowing down and taking time away from screens and our busy lives, is a big lifestyle trend at the moment. Hooray! Planning in time to relax and recharge every week is really important for our mental health; whether that be booking onto a yoga class, relaxing over a coffee in your favourite cafe, or taking a long hot soak in the bath. If it’s the latter, head to Oxford Aromatics in The Covered Market. Joy and her team have a wide range of bath and body products to help you find some bath time zen.
So if you’re planning to support more local businesses this year, it couldn’t be a better time to do so. There are some really inspirational and creative businesses in our city; so whether you’re looking for artisan coffee, innovative graphic design or colourful workshops, you can find it here.